Ideas for your fund

Your Fund in Memory should be as unique as the person whose life it celebrates. There are lots of things you can do to personalise and make it feel truly special as you fundraise in your loved one’s memory.

How you can personalise your fund:

  1. Upload favourite photos of your loved one.
  2. Share your favourite memories of them and add some words of remembrance.
  3. Post regular updates on all the amazing fundraising that’s happening on the fund.
  4. Choose a unique website address for your fund.

Ways friends and family can use the fund to remember your loved one:

  1. Leave a message of support or share a precious memory.
  2. Light a candle to mark a significant date or special occasion.
  3. Set up a fundraising page for an event they’re organising in memory of your loved one. Set up an event page for your fundraising.
  4. Make a donation, leave a message and a photo.
  5. Set up a regular gift as a long-lasting way to honour your loved one and keep their memory alive, whilst supporting people affected by breast cancer. Find out how to set up a regular gift on your fund.

Fundraising ideas for your fund:

Funeral collections and memorial events

Funeral collections and memorial events are important times for people to come together with others and pay tribute to someone who has died. Organising a collection is a wonderful way to honour your loved one and raise funds for an important cause.

Your Fund in Memory is an easy way to organise a collection. You can simply share your fund with friends, family and others so they can make a special donation along with a message.

Find out how Hedwig used her Fund in Memory as a way to organise a funeral collection in memory of her mother-in-law, Margaret.

Special moments and anniversaries

Special moments create the perfect time for you to share your fund with friends and family to mark occasions such as birthdays, anniversaries and other important times you shared with your loved one.

Your fund provides a long-lasting place you and others can return to time and time again, making it the perfect space to remember together.

Take part in a sponsored activity

Take part in a sponsored activity like a run, bike ride or another challenge, and raise money in your loved one’s name.

It’s easy to create an event on your Fund in Memory page which you can share with friends and family. Set up an event page for your fundraising.

Organise a fundraising event

Organise a fundraising event in memory of your loved one – it could be anything from a bake or craft sale to hosting a dinner with friends. You could cook your loved one’s favourite meal or bake their most loved treat to help remember them.

If you have any questions, would like any help or need any fundraising support or materials, please get in touch with Hannah by phone on 020 7960 3489 or by email to

You can come back to the fund as often as you like, and watch it grow and develop over time. Friends and family can add their own pictures and messages so together you can continue sharing favourite memories and treasured moments for years to come.

We will also add occasional updates about the research and support services you’re helping to fund, so you can see the difference your incredible fundraising makes.

See example funds

I know my wife would be proud to know I’m raising money to save other families from going through what we did.

Dave Wiggett

Need help starting a fund?

We know that starting a fund is a very personal commitment, and our Fund in Memory team is here to support you every step of the way.

If you need help starting or updating your fund, or would like some fundraising support, please visit our support section or get in touch with the team.

Email at any time, or call our team on 020 7960 3508